Tips to Increase your brand presence on Instagram

These days Instagram has become one of the strongest assets for increasing your brand value on a public platform. With more than a billion active users, it is the platform that enables businesses to communicate with their target demographic directly by sharing visual content and building valuable connections. Plus, Instagram is more than posting good photos. If you want to do proper Instagram marketing then a strategy should have several: brand character, how to create content, audience engagement and also advertising. So, the following tips would enlighten you on ways to improve the growth of your brand presence.

1. Define Your Brand Identity

Before you even start creating content, it is important that you know what your brand identity stands for. What does your brand believe in? What are your values? What kind of voice/tone/personality do you want to have? This will make it easier for you to retain a consistent look and feel on Instagram.

Your unique colors, fonts and aesthetic with how you communicate (brand voice) to an audience should echo your brand personality.

2. Optimize Your Profile

Your profile on Instagram, is your first impression to someone who’s viewing it, so leave a lasting one. First, choose an image that should be your logo or best-suited to represent your brand.

Second, perfect your bio copy (have a well-articulated description of what you do and how it makes sense for the brand). Be to the point and informative. Add A CTA Call to action and a landing page You should also consider including some relevant hashtags as well or your own branded hashtag.

3. Develop a Content Strategy

You must have a comprehensive content strategy. The very first thing here is to find out the content type which is considered as appealing to the audience:

Know product-how to — this could also include behind-the-scenes, UGC (user generated content), inspirational quote and anything else you can think of.

 Then decide how often you want to blog and keep to that. This will help you in connecting with your followers. You can use a content calendar which will help you to plan in advance and have consistent stream of posts.

4. Leverage Instagram Stories

Instagram Stories: If you want to adopt a more informal tone with your audience You can capture fleeting behind-the-scenes moments that are more real than your regular feed posts.

Share short stories with quick news or votes, about the Q&A segment so that you can quickly conduct polls and push new products / services. You can also archive your most important Instagram stories as highlights on your profile for a long lifetime. Highlights are an opportunity to tell your brand’s story and share useful info with new visitors.

5. Engage with Your Audience

Instagram is social and engagement goes both ways. In order to create great content, it is of equal importance that you interact with your followers. Reply to comments, like/comment on other member’s posts and be active within the community. Engaging with other accounts signals Instagrams algorithm that you are active on the platform, which gives your posts a better chance of being seen. Giveaway contests, question captioning or even interactive features such as stickers polls and quizzes on Instagram Stories are excellent engagement tactics.

6. Use Hashtags Wisely

Use those hashtags for a greater visibility of your content. Posts with relevant hashtags should by default reach a wider audience beyond your current followers.

Be sure to have a good blend of popular, niche and branded hashtags.  Research on the hashtags your desired audience might be using, and include them in your posts. Though Instagram permits up to 30 hashtags per post, the ideal range for engagement is usually somewhere between five and ten tags that are directly applicable.

If you spam or use hashtags that do not relate to your content, it could work against the engagement on said post or even get flagged by Instagram’s algorithm.

7. Collaborate with Influencers

Teaming up with Influencers Yes, that will certainly be a big win for you in Instagram to develop your brand name if/when done right: influencer marketing. Pick a micro-influencer that represents the values of your brand and falls in line with who you know is part of your target audience.

The collaboration can be a sponsored post, giveaway or being a brand ambassador of the company. But also ensure that the partnership feels organic and genuine because fake pairings are easily recognized by audiences.

8. Create Shareable Content

When your content is interesting, more people will easily spread it all over the channel hence broadening social media network. Using this tool, you should primarily focus on creating relevant high-quality images with value for your audience as posts Whether it is educational advice, motivational quotes or funny relatable memes. The more relatable your content is, the better. as long as you can make people feel something whether that be joy, inspiration or even a good laugh), those shares will add up quick.

9. Run Instagram Ads

Instagram ads are vital because they allow you to make your brand more visible as aware reach specific individuals. If you want to expand your audience, increase traffic or just show off a new product line — Instagram Ads has got it for you.

Photo, Video, Carousel and Stories Ads-The secret to a successful ad campaign on Instagram is getting personal with everyone on your list and creating valuable content that can truly fulfill their requirements.

10. Analyze and Adapt

You will also find analytics tools for your posts, Stories and Ads as Instagram offers in-app Insights. Take these overviews directly and analyze what works well and does not work best in them. Focus on reach, engagement, and follower growth data to see what content works best with your target audience.

Your strategy may evolve slightly during this research. Social media trends are always changing, adapting is key on platforms like Instagram.

Conclusion

It takes creativity, strategy and consistency to grow your brand on Instagram. Put these tips into action to develop a powerful and interactive Instagram presence that appeals to your target audience, and results in real growth. So, in case you want some help from the experts to grow Instagram base; collaborate with the best digital marketing agency Gurugram and the best SEO agency Gurugram for making your social media strategy top-notch.